Measure how much your website is worth Why should you calculate goal values in Google Analytcs? Simple: to determine your website’s ROI (return over investment). Whether a website is an eCommerce store or a site for lawyers, each can benefit from understanding how much a conversion is worth. Tracking goal values can be done with …
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Sometimes Two Is Better Than One Google Analytics accounts access and linking with AdWords can become surprisingly messy. Some common problems into which we’ve run over the years are: In other words, we find that we need to use two Analytics accounts for the same website when: These two reasons are most definitely not the …
Yeah, we said it. You can use your business card to drive traffic to your website. One of the cool things about web marketing these days is that it’s getting easier and easier to bring ‘the offline’ online. In this post, we’ll show how we used our business cards to drive web traffic from mobile …