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For most people learning how to set up URL tracking won’t be anything new, but for the people starting out in Search Engine Marketing and Social Media Marketing, this information can still provide its value, and that’s why we decided to write about it. Tracking your urls is one of the key elements to measure …

Web marketing channels play in teams…sort of One of the great, new features in the new version of Google Analytics interface ‘Assisted Conversions.’ This feature allows users to see what sources worked together to create a conversion. This is pretty big stuff, because in previous Google Analytics versions you could only really observe the last …

Measure how much your website is worth Why should you calculate goal values in Google Analytcs? Simple: to determine your website’s ROI (return over investment). Whether a website is an eCommerce store or a site for lawyers, each can benefit from understanding how much a conversion is worth. Tracking goal values can be done with …

Sometimes Two Is Better Than One Google Analytics accounts access and linking with AdWords can become surprisingly messy. Some common problems into which we’ve run over the years are: In other words, we find that we need to use two Analytics accounts for the same website when: These two reasons are most definitely not the …