During a press event this Tuesday Facebook gave some insight into the algorithms that determine what a user gets to see in his or her ‘news feed’. The news feed is the page where user’s get to see photos, status updates and other posts from Facebook friends; this is the place where Facebook users generally …
Google launched a beta version of Image Extensions in AdWords so that marketers can now add visual elements to their AdWords ads. According to Google, sometimes it’s better to let an image tell the story about a company or a product. With these image extensions, marketers can combine their ad texts with images. So finally …
For most people learning how to set up URL tracking won’t be anything new, but for the people starting out in Search Engine Marketing and Social Media Marketing, this information can still provide its value, and that’s why we decided to write about it. Tracking your urls is one of the key elements to measure …
Web marketing channels play in teams…sort of One of the great, new features in the new version of Google Analytics interface ‘Assisted Conversions.’ This feature allows users to see what sources worked together to create a conversion. This is pretty big stuff, because in previous Google Analytics versions you could only really observe the last …
Measure how much your website is worth Why should you calculate goal values in Google Analytcs? Simple: to determine your website’s ROI (return over investment). Whether a website is an eCommerce store or a site for lawyers, each can benefit from understanding how much a conversion is worth. Tracking goal values can be done with …
Sometimes Two Is Better Than One Google Analytics accounts access and linking with AdWords can become surprisingly messy. Some common problems into which we’ve run over the years are: In other words, we find that we need to use two Analytics accounts for the same website when: These two reasons are most definitely not the …
Yeah, we said it. You can use your business card to drive traffic to your website. One of the cool things about web marketing these days is that it’s getting easier and easier to bring ‘the offline’ online. In this post, we’ll show how we used our business cards to drive web traffic from mobile …
